Brand America: The Mother Of All Brands (Great Brand Stories Series)
Offering a different, but significant, perspective on how America shapes the world, this book describes the ways in which America has become the largest and most powerful brand in the global marketplace. The three most profitable business sectors—entertainment, merchant banking, and information technology—are discussed along with the positive branding attributes that America has in abundance, incl...
Series: Great Brand Stories series
Paperback: 192 pages
Publisher: Cyan Communications; Edition Unstated edition (April 1, 2005)
Product Dimensions: 5 x 0.8 x 7 inches
Amazon Rank: 3610456
Format: PDF ePub TXT book
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“The themes of Brand America are related to the question President Bush asked after 9/11: Why do they hate us? Since its inception, America has marketed itself and its culture as a brand. Looked at that way, America is the world's most powerful brand....”
ding sporting prowess, technological achievement, wealth, and definitive youth lifestyle.Each title in this series features an in-depth, biographical look at one of today's top brands, such as Guinness, Adidas, and Starbucks. The brands included have all established themselves not only as financial successes but also as cultural icons. The storytelling style and eye-catching design of the books make learning about these innovative brands stimulating and enjoyable.